{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most luxury brands drive direct exposure via social media advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed much in years; it does not have TikTok, and does not provide stars free purses.|Hermès